RECORD-SETTING SALES. STRATEGIC REPOSITIONING. PROVEN RESULTS.

Where New Jersey’s Most Valuable Homes Are Strategically Sold

Case Studies

When Exceptional Homes Don’t Sell, Strategy Is the Difference

Many of the homes we represent were previously listed — sometimes for months or years — without success. Through strategic repositioning, disciplined pricing, and elevated marketing, we consistently deliver a different outcome.

100+ homes previously listed — successfully sold

Cliffside Park, NJ

371 Esplanade Pl. $2,600,000

Following 11 listing attempts, four brokerages, and 1,601 days without a sale, the home was re-listed at the same price and sold within 35 days.

Tenafly, NJ

18 Kent Road $3,001,000

Listed unsuccessfully for 298 days. Re-positioned at the same price and sold within 21 days.

Englewood Cliffs, NJ

15 Karens Lane $2,182,500

Listed unsuccessfully for 298 days. Re-positioned at the same price and sold within 21 days.

Alpine, NJ

16 Dogwood Lane $7,250,000

Previously listed by 3 different brokers over 1,894 total days without a sale - including a final 408-day listing at $6.999M. After a strategic re-launch, the property sold for $7.25M, acheiving over $250,000 above the prior asking price.

River Vale, NJ

600 Lamanna Drive $1,325,000

Previously on the market for 150 days at $1,295,000. With a strategic re-listing, the home sold in 10 days $1,325,000. $30,000 above their prior asking price.

Jersey City, NJ

204 W Shearwater Ct #54 | $632,000

After being marketed by three prior brokers over 429 days, the home was repositioned and successfully sold for $32,000 above the previous agent's asking price.

OUR APPROACH

What Changes When Strategy Leads the Sale

Market Judgment

Experience matters most when decisions are difficult. We’ve navigated complex pricing, sensitive negotiations, and high-stakes sales across every segment of the Bergen County luxury market — and we know when to push, when to hold, and when to reposition.

Clear, Disciplined Communication

Our clients are never left guessing. We maintain consistent, proactive communication throughout the process — especially when market conditions require adjustments or decisive action.

Credibility That Carries Weight

Our reputation influences outcomes. Buyers engage more seriously, and cooperating agents respond more quickly, when a property is represented by a team known for precision, professionalism, and results.

Strategic Negotiation

Negotiation is not about pressure — it’s about leverage. We structure demand, control timing, and create competitive environments that consistently protect price and terms for our sellers.

Access & Reach

From qualified buyers to top-tier agents, designers, and builders, our network extends far beyond a single transaction. These relationships often surface opportunities before the broader market ever sees them.

Purpose-Driven Marketing

Every property is marketed with intention. From positioning and presentation to photography, video, interactive 3D models and global exposure, each decision is designed to influence perception — not just generate views.

HOW WE OPERATE

Focused Strategy. Measurable Results.

New Jersey Proper is a luxury real estate team operating at the highest levels of the New Jersey market. We specialize in complex, high-value transactions — often representing homes that require strategic repositioning, disciplined pricing, and precise execution to achieve optimal results.

Our work is defined not by volume alone, but by outcomes. From record-setting sales to properties previously listed without success, our approach is built around understanding how buyers think, how markets respond, and how perception influences value.

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Insights into pricing, positioning, and preparation — based on real results, not theory.